Yah I don't think many would bite after the last multirotor Kickstarter fail. But best of luck!
Looking at the kickstarter page, it all seems doable, and the biggest issue in my mind is ability to execute on the sourcing of material, assembly, testing, and packaging and delivery.
No small feat if you want to scale that up, but at least they're not promising some new unproven technology or anything like that. From the sounds of it, they're trying to compete on a service and support level that some of the established manufacturers that are trying to sell RTF mini quads don't have.
Best of luck with the project, but I personally find building these things nearly as much fun and a good part of the hobby!
