A true autogyro uses the pitch of the rotors to spin them, same as a wind turbine (but the lift action is not the same). The spinning motion translates to a fair amount of lift generated somewhere from last 1/3 to 1/2 of the rotor length from the axle. The first 1/3 of the length of blade really contributes no lift and is in perpetual stall. As you move outboard, that transitions from stall to actual lift. The length of each zone depends on the rotor pitch, twist and blade profile.
Cupping the blades is an interesting idea. I think AK means cupping them up. When you do this, a vortex is generated above the blade, along the length of the rotor. This vortex is a low pressure area and will contribute to lift. Most of your lift, however, will be from the deflection of air downward. That's Bernoulli's principal working in conjunction with Newton's 3rd law of Motion, which is how wings work, anyway.