I'm not sure I'd say it's over priced. I mean compared to what ? if I compare to my STM Beaver that is about the same size but a high wing. it's a chinese make. it comes with "a" flap servo. meaning if I disable it , I need to adjust the flaps so I never do. The servos in it are also cheap and I've had a few problems with the original servos, but eh. it also doesn't have lights of course. as a bonus it's RTF. but I don't fly with the orignal radio and it comes with floatd as well.
overall. they both look good. but the e-flite does have better quality, it also has better electronics(servos), lights ad it has a gyro, though I'm not sure it's really necessary. so while it is slightly more expensive. it's also a higher quality product.
if you compare to something like a Durafly Tundra, then yeah it's more expensive again. but there's still the higher quality foam, electronics, and the lights. I do wish they had sold this, and their other BNF models as PNP as well for cheaper though. since a lot of the price comes from the expensive receivers. and honestly, I'd probably fly it just as well with an X6R or something. As of today there isn't even a comparable model from Durafly or the other chinese makers either that offer the same out of the box experience.
So yeah, it's not a cheap model, none of the Horizon/E-flite's are, but it's a solid plane that offers plenty of joy for the money. and local parts access if something should happen.