A message to Anthony Hand:
Mr. Hand,
You have chosen to hitch your wagon to the rising star that is FliteTest. Congratualtions. You have made a wise decision. This connection can benefit both parties. With all of the additional exposure that association have provided for your company, comes some responsiblity. FliteTest is a vehicle who's only limitation is the boundries of the internet. Anyone with internet access is a potential HK customer. Anyone who knows someone with internet access, is a potential HK customer. That's a fairly large customer base. You have the products people want at a price they are willing to pay. Hobby King could live up to it's name and literally be the King of the RC Hobby.
With that said, anyone who frequents RC forums can tell you the reputation the HK is getting on these sites for customer service is horrendous, and getting worse. The response time for some of the issues I've read is pitiful. What is the reasoniong behind having customer reps who can't or aren't empowered to care for the customer? I realize you can't give every customer exactly what they ask for in terms of replacing a part or refunding money because that opens the floodgates for people who will line up to steal from you. But when a customer has to wait for an unreasonable amount of time for a reasonable solution to a problem that they are not responsible for, that is just bad business.
The biggest obsatcle in the path of HK is HK. You are shooting yourself in the foot by alienating customers who don't feel they will get treated fairly after they lay down $200 or $300 to buy that item they have been seeing on your site when they can get a similar item elsewhere and not have to worry as much about service after the sale.
Performed correctly, customer service is free. The customer buys a product and find it to be defective. They contact you, you agree the customers issue is not of their own fault. You replace the defective item and return the defective one to your supplier and get a new one in it's place. It only cost you a little time, but the benefit is, now you have a happy customer with a defect free item. Why is this important? Because he will return and make additional purchases from your company. And when he does, he will bring his friends with him. So you have generated additional sales as a direct result of customer service.
FREE.
If you don't agree that the customer's complaint is legitiamte, you don't replace the item.
Also FREE.
The customer base I mentioned earlier can be a powerful thing. It can work for you or against you. The power of the internet that brings you a steady stream of customers everyday can also be turned against you. If you don't believe me, look at the RC forums. All the one I go to have a place to complain about the RC vendors. And all of those have a place to complain about HK. Wouldn't it be nice if the HK thread were the least used thread on the forum?
I can't believe you would be foolish enough to turn your back on the very people who have helped to build your business and I don't believe for one minute that you have made HK as large and successful as it today, by accident. You are obviously doing something right. Remember, we in the customer base can and do talk about the great service we get from vendors just a s easily as we complain about the bad service. Help us help you.