Simple. We don't have the advertising dollars to throw something out during an XFL game, or on national news, and the public sees us as a public nuisance, because we fly "drones" (the FAA has labeled all of our planes drones, because to the FAA a "drone" is an Unmanned Aerial Vehicle, but the public thinks a drone is a multirotor). We need an education of the public, and that takes time and resources, and money to put forth an advertising campaign to change it.
I hate saying it, but that's the reality of it. The people who participate in the hobby know what it's like, but the people outside of it think it's all about spying on us, or getting pictures of girls in bikinis at the beach or in their backyard, or that we're flying recklessly and dangerously to get the next viral video. Or, we're building a drone that will fire off 9mm rounds to take out our worst enemies from miles away.
I know that's not what we want to hear, but the PERCEPTION is that we all fly drones and we're all bad people spying on everyone, even though it isn't true.